Unanimously Adopted by the AFTRA National Board in Plenary Session on July 10, 2004

Nielsen Ratings – AFTRA to Join the NationalDon't Count Us Out Coalition

AFTRA will join the national Don’t Count Us Out coalition as part of our commitment to fair and accurate TV and radio ratings methodologies.  Because our members’ interests are directly impacted by ratings, it is essential that data collection be conducted in a manner that correctly reflects all viewers and listeners, especially in recording the viewing and listening habits of Latinos, African-Americans and others who appear to be under-reported in Nielsen Media Research’s new Local People Meter (LPM) ratings system. 


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